Ideation, Research, Branding, UI design
Adobe XD, Illustrator, Photoshop
In America, most of the people owns a car, so this app actually has a big market here. A car owner who does not have a lot of knowledge about cars; who are busy, always forgot when to do car maintenance; who wants to know about the condition of the car; who always want to take good care of their car. This app helps them to know more about their car's condition and fix their problems.
After the site map, I started to do some low-fidelity wireframes to see if my thought working out or not. This concept I explored focused on getting the users to connect with their cars’ system without entering any information manually, allowing them to understand the different parts of the car and noticing if there are issues with the car.
When I started thinking of the name, I started with a brunch of words that related to the industry and people's first impression about the brand. Then I found the word “tune-up” and I looked it up. “A car tune-up is a type of preventive maintenance performed on a vehicle to ensure it continues to perform well” Which I found meaningful, so that’s why I call it tune-up.About the art direction, I have a few words that I really want to show in my design. Which is knowledgeable, smart, reliable, and secure. I started with The T and combined it with the wheel so that it looks like a starter button. It feels like there’s a meaning with Tune-up, you can start your car smoothly. That’s why I have 2 colors on the logo so that it’s like a T plunging into the circle then it glows as the car starts.Blue is often seen as a sign of security. While green means everything is within normal limit and good to go, I purposely picked a brighter green color to give an innovative impression. Purple is an accent color to make it fun. The font choices are geometric, clean, modern, and precise.
The interface is designed to tie up to the branding. Also Keep it clean and easy to navigate.
Once the user creates a new account, they scan the QR code to connect with their car and share the information simultaneously. It will save their car in their garage.
The user will be able to see their car information such as the next service date, last service date, fuel level or if the car has problems, it will show an alert on the dashboard. For example, the engine oil level is low, the user can either click the alert pop-up or go on the checklist on the button menu, then you will see different categories of maintenance. With engine oil it’s under fluids and filters, the app will have the alert icon next to it, click on it and it will tell you it’s at a low level and it will show the user what kind of engine to use, tutorials or schedule maintenance thought the app.