This campaign is about promoting minimalism. We created app, videos and posters by using the playful, colorful, and corky style to advertise and educate the younger audiences.
Corporate with Annie Lee, Jennifer Le, Fran Gonzalez, David Henderson
Milk + Honey
Milk+Honey is a breakfast place that selling organic milk and food. I chose flavored milk as my focal product, with the flavors: original, strawberry, and honey. The specific flavor of each bottle can be determined based on the icon and color of the product. On the outer packaging, customers can discover recipes for new concoctions such as strawberry milkshakes and honey chai tea latte.
Tokyo 2020 Olympics
This project's goal is designing logo and pictograms for a olympic game. I chose Tokyo 2020. The logo was inspired by the shape of cherry blossom in japan, combined with the logo of olympic. The red and blue color schemes makes people feel welcoming and energetic. All the pictograms are form by the arch of the logo. I also designed the application ideas, public signage, and merchandise ideas.
For this group project, we can use any material around us to create a method to print 22 identical posters by using a set of lyrics from John Lennon's "Beautiful Boy". For us, we used tea candles to layout the font on a cookie trays to let the wax dropped on the paper.
Corporate with Annie Lee Film by Philip Cheng Video editing and music selection by Heidi Ng and Annie Lee
The Wax Printer
"Fresh Has Arrived" Poster
“Fresh Has Arrived” is an event poster to promote Target's fresh grocery selections. The fresh food bowl in the middle is enhanced with illustrations outlining the fruit, emphasizing its homegrown, homemade connotations. I created playful hand-lettering and blackboard background together add a fun, refreshing dimension to the campaign and a whole new style to Target overall.
44 degree North
After The Quake
This title sequence I created is based on a book called After the Quake by Haruki Murakami; responding to Japan's 1995 Kobe earthquake, and the story is affected peripherally by the disaster. I used flour and charcoal powder to create each word with fading out effect to create the sad and helplessness emotion of the story.
The goal of this project is using any material to express the humor of a joke. My joke is "What do you call a pig that does karate?" "Pork-chop!'' I got this burning idea when I was cooking chicken wings at home and I really like the sizzling sound.
Editorial Spread- An interview with Jessica Hische
The goal of this editorial project is to find a designer whom you like and emulate the style of his or her designs. Jessica Hische is a typographer who inspires me a lot. I think her style is warm, fun, elegant, but with a balanced level of detail. I created her name with hand-lettering combined with a clean layout. The font choice are elegant and stylish.
Simple Sweet Wedding & Event
Simple Sweet is a wedding planning company that provides a full-service package for their clients. This project is to re-brand the company including the logo and stationaries. The logo are inspired by the swan which is the symbol of love; combined with the letter S. The rose-gold gradient and dim grey color created a tasteful and elegant style.