HEIDI NG

These are some of the examples that I did for the online version of Audi Magazine while I was interning at the Designory.

To view more: Audi Library

“Fresh Has Arrived” is an event poster to promote Target's fresh grocery selections. The fresh food bowl in the middle is enhanced with illustrations outlining the fruit, emphasizing its homegrown, homemade connotations. I created playful hand-lettering and blackboard background together add a fun, refreshing dimension to the campaign and a whole new style to Target overall.

Milk+Honey is a breakfast place that selling organic milk and food. I chose flavored milk as my focal product, with the flavors: original, strawberry, and honey. The specific flavor of each bottle can be determined based on the icon and color of the product. On the outer packaging, customers can discover recipes for new concoctions such as strawberry milkshakes and honey chai tea latte. 

For this group project, we can use any material around us to create a method to print 22 identical posters by using a set of lyrics from John Lennon's "Beautiful Boy". For us, we used tea candles to layout the font on a cookie trays to let the wax dropped on the paper. 

Corporate with Annie Lee
Film by Philip Cheng
Video editing and music selection by Heidi Ng and Annie Lee

This title sequence I created is based on a book called After the Quake by Haruki Murakami; responding to Japan's 1995 Kobe earthquake, and the story is affected peripherally by the disaster. I used flour and charcoal powder to create each word with fading out effect to create the sad and helplessness emotion of the story.